What Are Business Intelligence Tools and How Do You Use Them?

Business intelligence tools can help with managing data, understanding market trends, and figuring out where a business has problems.

For a business to grow, it needs to be able to look at its efficiency, find problems, and make smart decisions about how to move forward. Business intelligence can help companies manage their data, figure out what’s going on in the market, improve their products or services, and find places that need more work. Here’s how business intelligence can help your business and what kinds of tools to use.

What’s business intelligence?

Business intelligence (BI) is the collection, storage, and analysis of company data using strategies and technology. BI takes the data from daily operations and uses it to help businesses improve their methods, save money, and adapt to changes in the market or supply chain. With business analytics, data mining and visualization, and other BI tools, businesses will be able to use the data they collect to make better decisions.

BI lets businesses look at both current and historical data, which can help them find weak spots in the workflow, places where money could be saved, patterns in customer behavior, and market trends. It’s also a great way to find any problems that might come up.

Business intelligence tools of different kinds

Management of business and corporate performance
Business performance management (BPM) is a way for management to evaluate how well their business is running and how each employee is doing. BPM lets managers look at data and make any changes they need to make to help the company reach its goals. In the same way, corporate performance management software lets management look at information about the business and figure out how it’s doing in relation to its goals.

Software for reporting and questioning

These types of software, which can be either open source or proprietary, are used to get data with defined terms, organize it, and then report on it. By using querying software, the data that is reported is cleaned up so that it doesn’t have any extra or useless information. It also lets businesses combine some data, change it, or find data that was asked for. Reporting software works to show collected data in the form of graphs, charts, or spreadsheets so that businesses can review and evaluate their progress and performance.

Analytical processing online

Online analytical processing (OLAP) picks and pulls out data so that users can look at it from different points of view and analyze it in different ways. Like data mining tools, OLAP can show trends, predict sales, and help you plan your budget. The OLAP system gathers information from different sources and sorts it into groups. The software can then find correlations or places where different sets of data meet. Data mining can be done with analytical processing systems, which come in different types like multidimensional, relational, and hybrid.


A drill-down feature lets users switch from looking at a big picture of a set of data to looking at it in more detail. This is all done within the same data set. Online analytical processing software has a feature called “drill-down.” The digital dashboard is easy to use and has a set of metrics that users can switch between. By choosing the set of parameters, for instance, business owners can look at customer data by state or city within the overall report.

Data mining tools

Using AI, statistics, or a database system, data mining software can find patterns or trends in a large set of data. It can be hard to sort through a lot of data, let alone figure out what it all means.

Data mining comes in two main types: predictive and descriptive. Predictive data mining helps users find patterns or trends that might happen in the future, as well as problems that might come up. Data mining that is descriptive sums up data or gives relevant data that shows connections or trends.

Analytics of the future

The benefit of using predictive analytics software is being able to do data mining, predictive modeling, and analysis of current and past data to make predictions about the business, customers, or market. Users can also set goals for budget, sales, marketing, and revenue with predictive analytics.

Mobile business intelligence

Mobile business intelligence lets people who work on the go access data from their mobile devices at any time. These are smart devices like smartphones, tablets, and others. Mobile users can read and look at company data in real time, which makes it easier for companies to make decisions based on data and get more support.

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